Škoda × Farida Osman
Brand Ambassador Proposal — 3-Year Journey to LA 2028
Presented by Funnelytica Digital Solutions (FDS)
Meet Farida Osman
Date of Birth
18 January 1995
Nationality
Egyptian
Education
University of California, Berkeley
Occupation
Professional Swimmer
World Championship Glory
World Championships
  • Bronze Medal — 50m Butterfly (2024) ★
  • Bronze Medal — 50m Butterfly (2019) ★
  • Bronze Medal — 50m Butterfly (2017) ★
  • Finals — 50m Butterfly (2015 & 2013)
  • Junior WC Gold — 50m Butterfly (2011) ★
Olympic Games
  • Qualified — Paris Olympics (2024)
  • Semi-Final — 100m Butterfly, Rio (2016)
  • One of the youngest Olympians to qualify (2012)
3 World Championship Medals
The only Egyptian swimmer — male or female — to achieve this feat.
Regional & Continental Dominance
Mediterranean Games
  • Gold — 50m Butterfly & Freestyle (2018)
  • Silver — 100m Butterfly (2018)
  • Gold — 50m Butterfly (2013)
African Games
  • 7 Gold Medals — Ghana (2024)
  • 2 New African Records — 50m & 100m Butterfly (2022)
  • Multiple Golds — 2019, 2018, 2015
Arab Games
  • Gold — 50m & 100m Freestyle
  • Gold — 50m & 100m Butterfly
  • Gold — 50m Back & Relay events
Records That Define a Legacy
Junior World Record
50m Butterfly — the fastest junior in the world
Egyptian National Records
50m & 100m Freestyle, 50m & 100m Butterfly
African Continental Records
50m Freestyle, 50m & 100m Butterfly
Mediterranean Games Record
50m Butterfly & Freestyle (2018)
Awards & Historic Firsts
First Egyptian & Arab to win a World Swimming Championship medal
First Egyptian & Arab (Male or Female) to reach Olympic semi-finals — Rio 2016
First swimmer — Egyptian, Arab & African — to reach 4 Olympics
3× African Female Swimmer of the Year (2013, 2015, 2017) | 6× Arab Female Athlete of the Year
Tom Hansen Medal — Top UC Berkeley Female Athlete (2017) | Forbes Middle East 30 Under 30 (2020)
The Missing Context
Why Her Story Has Been Misread — Until Now
The Reality
  • 3 World Championship bronze medals in 50m Butterfly
  • Multiple broken records at every level
  • Statistically dominant in the most explosive race in swimming
The Problem
The 50m Butterfly was not an Olympic event. Farida qualified for the Olympics swimming outside her true specialty. Public expectations never matched the reality of her strengths.
She has been winning at the highest level — in a race the Olympics didn't include. That changes in 2028.
LA 2028
LA 2028 Changes Everything
This is not a comeback story. It's a correction of history.
Her Race, Finally
For the first time, Farida competes at the Olympics in her actual strongest race — the 50m Butterfly, introduced to the Olympic program for women in 2028.
Clear Medal Pathway
Media, fans, and sponsors can now follow a statistically credible medal pathway — backed by 3 World Championship podiums.
Egypt's Moment
Egypt finally sees her where she is most dominant. The nation's strongest Olympic swimming performance is within reach.
Why This Is a Perfect Škoda Story
Farida and Škoda share the same DNA — precision, performance, and the discipline to deliver when it matters most.
Farida Osman
  • Precision in every stroke
  • Speed & explosiveness
  • Consistency over years
  • Underrated → Breakthrough
  • Thriving for Excellence
Škoda
  • Engineering excellence
  • Performance & innovation
  • Long-term reliability
  • Smart choice, not flashy hype
  • Always Exploring

Farida doesn't win by noise. She wins by perfect execution — exactly how Škoda positions itself globally.
The Opportunity
Back Her Before History Is Made
"Škoda has the opportunity to become the brand that backed her before history was made — not after."
With LA 2028 introducing the women's 50m Butterfly for the first time in Olympic history, Farida is entering the only Olympic cycle that finally aligns with her true specialty. Škoda can be the brand that stood with her on that journey — from 2026 through the podium in 2028.
Campaign Validation
Proof of Performance
A short-form digital activation with Farida Osman was conducted to test audience response. The Škoda × Farida campaign delivered:
Strong Engagement
Positive sentiment across all platforms
High Credibility
Audience trust validated immediately
Crossover Appeal
Performance, Lifestyle & Aspiration audiences reached
The Campaign Proved the Fit
Humanize a Technical Brand
Farida's story translated Škoda's engineering values into human emotion and aspiration.
Carry Storytelling Beyond a Single Post
Audience engagement extended well past the initial activation, proving narrative depth.
Translate Elite Sport into Relatable Ambition
Fans connected with Farida's journey — making Škoda part of that story.

Brand ambassador is the logical next step — not an experiment.
Social Media Reach & Fan Impact
Farida's Platforms
442K
Facebook
251K
Instagram
Athlete Impact on Fans — Meet & Greet
A single Meet & Greet announcement generated 8,448 likes and a post-event video reached 53,556 views with 212 comments — demonstrating Farida's extraordinary pull with Egyptian audiences.
Global PR & Media Recognition
BBC — 100 Most Inspiring Women
Named among the world's 100 most inspiring women by BBC.
Forbes Middle East — 30 Under 30 (2020)
One of 30 young innovators working to change the region.
Tokyo 2020 Official Feature
"Breaking barriers for African and Middle Eastern women" — featured on the official Olympic website.
Vogue — Importance of Representation
Featured in Vogue discussing representation alongside global icons.
"My hope for the future is to have more female athletes excel at their sport in order to represent Egypt well internationally. I want them to believe in their dreams and do whatever it takes until it becomes a reality."
— Farida Osman
CSR & Community Impact
Children's Hospital Events
Organised events for children at El Resala Hospital and the National Egyptian Cancer Hospital (2017).
Youth Swimming Camp
Hosted a swimming camp for aspiring young swimmers to develop the next generation of Egyptian athletes (2017).
Habitat for Humanity
Built houses for the underprivileged in South Africa (2013) — demonstrating global social commitment.
Energy for Swim — Rome
Participated in a charity swimming event at Foro Italico, Rome (2017) — "This time the stakes are higher than any medal."
The Proposal
Why a 3-Year Deal — Not One
One year buys a moment. Three years builds a movement.
The journey to LA 2028 is not a single campaign — it is a three-year narrative arc that builds from preparation to peak performance to podium. A 3-year partnership allows Škoda to own that entire story, not just a chapter of it.
The 3-Year Narrative Arc
Each year has a distinct role in the story — from establishing the partnership to riding the wave of Olympic history. Škoda's brand equity grows with Farida's momentum every step of the way.
Why 3 Years Is the Strategic Choice
1
Own the Full Olympic Cycle
LA 2028 is the destination. A 3-year deal means Škoda is present for every milestone — training, qualification, and the Games themselves.
2
Build Authentic Brand Equity
Audiences trust brands that commit. A multi-year partnership signals confidence in Farida — and in Egypt's Olympic future.
3
Maximize Content ROI
Three years of storytelling content — TV commercials, social media, events — compounds in value as the Olympic narrative intensifies.
4
First-Mover Advantage
Locking in now, before the 50m Butterfly becomes a household name, secures Škoda's position as the brand that believed first.
3-Year Deal vs. 1-Year Deal
The 3-year structure is not just more cost-efficient — it is the only format that captures the full value of Farida's Olympic moment.
Ambassador Benefits
What Škoda Gets — 3 Years of Activation
Exclusivity
Exclusive contract — Farida may not engage with any competing brand in the same industry throughout the 3-year period.
TV Commercials
Up to 3 TV commercials during the contracted period — one per year, timed to key campaign moments.
Social Media Content
Monthly content on Farida's platforms promoting Škoda — minimum 12 pieces/year (36+ over 3 years).
Events & Appearances
2–3 Meet & Greet events/year + attendance at all corporate events and model launches (2–3/year).
Additional Ambassador Commitments
Branded Presence
Farida will wear/use Škoda-branded goods in official tournaments — training outfits, sportswear, merchandise — subject to regulatory compliance.
Exclusive IP Rights
All advertising materials — visual or audio — produced under this contract are the exclusive property of Škoda, with unlimited broadcast rights inside and outside Egypt.
Škoda's Obligations
  • Financial agreement per schedule
  • Contracting ceremony / PR announcement upon signing
  • Full production cost coverage for all marketing materials
  • 10-day advance notice before shoots or events
  • Materials shared with Farida before airing
  • Gold medal gift — nature and amount determined by Škoda
  • 3-month notice required for contract extension
3-Year Financial Structure
The 3-year deal is structured to reflect the escalating value of the partnership as the Olympic moment approaches — with Year 3 commanding the highest investment, aligned with LA 2028.

All rates are exclusive of taxes. Year 3 reflects peak Olympic activation value.
3-Year Payment Timeline
1
Month 1
300,000 LE
Year 1 — First Installment
2
Month 6
300,000 LE
Year 1 — Second Installment
3
Month 12
270,000 LE
Year 2 — First Installment
4
Month 18
270,000 LE
Year 2 — Second Installment
5
Month 24
375,000 LE
Year 3 — First Installment
6
Month 30
375,000 LE
Year 3 — Second Installment

All rates are exclusive of taxes. Total 3-year investment: 1,925,000 LE + Škoda vehicle.
FDS Agency's Role
Negotiation & Contracting
FDS will finalize all negotiation and contracting phases between Škoda and Farida Osman, ensuring a smooth and professional process.
Invoicing & Payment
FDS handles all invoicing and payment of amounts due to the Ambassador within 10 working days of collection from Škoda.
Creative Direction (Optional)
Upon Škoda's request, FDS can provide a separate proposal for creative direction and production of all Ambassador content material.
The Bigger Picture
Škoda Moves With Her — Until the Road Opens
"The brand that moves with you — until the road finally opens."
Three years. One mission. One historic Olympic debut. Škoda has the rare opportunity to be woven into one of Egypt's greatest sporting stories — not as a sponsor, but as a partner in the journey. When Farida stands on that LA 2028 podium, Škoda stands with her.
Thank You
Contact
Rania Zohny
Head of Marketing & Business Development
FDS — Funnelytica Digital Solutions
Reach Us
📧 rania.zohny@funnelytica.com
📞 +01005181969